Work & career4–6 min4 objectives
Marketing Focus Group
Run a feedback session and keep it useful.
BE
You'll be talking to
Ben · Focus group participant
Opinionated and talkative, blunt, easily drifts off-topic.
Your mission
Draw out honest, specific feedback, keep the session on track, and end with a clear summary.
The scene
A small research room. You are moderating a focus group about a new energy-drink brand, and one participant has strong opinions.
You are the moderator.
Objectives · tick them live
- 1Welcome and explain the purposeThe learner welcomes the participant and explains what the session is for and how it will run.
- 2Ask open questions and follow upThe learner asks open questions and digs deeper into at least one answer.
- 3Steer a difficult participant back on trackThe learner politely brings the participant back to the topic when he drifts or dominates.
- 4Summarise the feedbackThe learner sums up the main points heard before closing.
Peek at useful phrases· optional
- “Thanks for coming — today we're talking about a new drink brand.”
- “What was your first reaction when you saw the packaging?”
- “Could you say more about that?”
- “That's interesting — let's come back to the label for a moment.”
- “So, if I've heard you right, the main issue is…”
- These are in English; in another language the character will use its own natural equivalents.
Set up the scene
How hard the world pushes back
You'll need a microphone. Ben speaks first; just answer as you would in real life.
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